Salesforce’s Biggest Acquisitions That Changed the Game

Since its start in 1999, Salesforce has grown into the world’s leading CRM platform. One big reason for its success is smart acquisitions. These deals added powerful tools and opened doors to new markets, helping Salesforce build an all-in-one platform for businesses of every size and industry. Let’s take a look at some of Salesforce’s biggest acquisitions over the years and what they brought to the table.

Informatica – $8 Billion (2025)

The newest major acquisition is Informatica, bought in 2025 for $8 billion. Informatica is a leader in data integration and management. They use artificial intelligence to ensure data is clean, trusted, and ready for business decisions. This deal will help Salesforce improve how businesses handle large amounts of data. It strengthens Salesforce’s AI capabilities and helps customers make smarter decisions with reliable data.

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Slack – $27.7 Billion (2020)

In Dec 2020, Salesforce acquired Slack for $27.7 billion. Slack is a widely used messaging app that brings teams together in one digital workspace. With Slack, Salesforce created a central hub for communication, file sharing, and automation. It fits perfectly with today’s remote and hybrid work environments, making collaboration easier than ever.

Vlocity – $1.33 Billion (2020)

Vlocity was acquired in 2020 for $1.33 billion. Vlocity builds industry-specific cloud applications for areas like healthcare, insurance, and communications. This deal allowed Salesforce to offer ready-made solutions tailored to complex industries, speeding up implementation and customer success.

Tableau – $15.7 Billion (2019)

Salesforce bought Tableau in June 2019 for $15.7 billion. Tableau is known for turning complicated data into easy-to-understand visual reports and dashboards. This acquisition helped Salesforce customers analyze data quickly and make better business decisions by combining powerful analytics with their CRM tools.

ClickSoftware – $1.35 Billion (2019)

In 2019, Salesforce acquired ClickSoftware, a company specializing in field service management. Their software helps businesses schedule, dispatch, and track technicians in the field. This strengthened Salesforce’s ability to manage onsite work and improve customer service for companies that rely on field operations.

MuleSoft – $6.5 Billion (2018)

MuleSoft joined Salesforce in 2018 for $6.5 billion. It provides tools that connect different software systems, apps, and devices easily. By bringing MuleSoft in, Salesforce helped businesses unify their data across many platforms, enabling better automation and improved customer experiences.

Demandware – $2.8 Billion (2016)

Salesforce acquired Demandware in 2016 for $2.8 billion. Demandware is a cloud platform for e-commerce. After this acquisition, Salesforce Commerce Cloud was created, letting businesses build seamless online shopping experiences across all devices.

Krux – $800 Million (2016)

Krux was purchased in 2016. It is a data management platform that focuses on marketing and advertising. Krux improved Salesforce’s ability to target customers better and personalize marketing campaigns by understanding audience behavior more deeply.

Quip – $750 Million (2016)

Quip was acquired in 2016. It’s a platform for real-time collaboration on documents, combining chat, docs, and spreadsheets in one place.

Quip simplified teamwork by allowing people to work together live without needing to switch apps, boosting productivity.

ExactTarget – $2.5 Billion (2013)

ExactTarget joined Salesforce in 2013. It specialized in digital marketing, especially email campaigns.

This acquisition led to the Salesforce Marketing Cloud, helping businesses manage targeted marketing across email, social media, and mobile channels.

What These Acquisitions Mean for Users

Salesforce’s acquisitions have built a connected platform that meets many business needs. Whether it’s communication, data, marketing, or commerce, Salesforce provides integrated tools that work seamlessly together.

By bringing in these companies, Salesforce continues to improve how businesses manage customers, data, and collaboration.

Conclusion

Each of Salesforce’s acquisitions was a carefully chosen step to fill gaps and strengthen its platform. The addition of Informatica in 2025 shows Salesforce’s focus on data and AI, setting the stage for even smarter and more reliable technology.

These strategic moves make Salesforce a one-stop solution for modern businesses aiming to grow and succeed.