Form, Landing page and Layout template in Pardot

Pardot Forms Collect information about people visiting your site or landing page and help you turn anonymous visitors into identified prospects. Progressive Profiling Conditionally display a form field based on other fields’ previous completion on other forms. Form Handlers   Keep all of your existing forms and still send the data...

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Campaign And Folders in Pardot

Campaign And Folders in Pardot

Marketing Campaigns enables you to generate leads. Pardot campaigns are thematic touchpoints and track a prospect’s Source. Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages. Single touch vs Multi touch Attribution Marketing attribution is the process to determine...

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Org Branding and Personalization

Org Branding and Personalization

What is a Custom Tracker Domain? Custom Tracker Domains is a variation or an alias of your own website domain. So, If Universal Containers had to set a Tracker Domain, it would be on lines of  www.UniversalContainers.org Go.UniversalContainers.info Info.UniversalContainer.tech Configuring Tracker Domains Open the Pardot asset that you want to...

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Prospect Management in Pardot

Prospect Management in Pardot

Prospect is a visitor came from website or landing page having email address. We can create the prospects manually or we can do data import in Pardot. Prospects can be created manually, via import, or through a Salesforce sync. Types of list in Pardot Dynamic list: The members will be...

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Prospect Qualification Scoring in Pardot

Prospect Qualification Scoring in Pardot

In Pardot you can qualify your prospect with Pardot’s scoring and grading tools. Scoring is based on what a prospect does, and grading is based on who a prospect is. In this session we will learn about prospect qualification scoring in Pardot. What is Prospect Qualification? Lead qualification is most...

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User Management in Pardot

User Management in Pardot

Pardot admins can create and update Pardot users, he can update some of his own settings and preferences. To simplify user management in Pardot, Salesforce recommend setting up Salesforce User Sync. Join us and learn about user management in Pardot. Salesforce Profile – Pardot Role Mapping Salesforce Profile Pardot Role...

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Enable Pardot and Multiple Business Unit

Enable Pardot and Multiple Business Unit

In this session we will talk about how to Enable Pardot from Salesforce and Multiple Business Units. Pardot Business Units integrate with a single Salesforce org, each unit is treated as its own partitioned Pardot database. What is Pardot Business Unit? Every Company has marketing goals based on geography or...

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How to Setup Pardot in Salesforce

How to Setup Pardot in Salesforce

In this blog, we will learn how to Setup Pardot org in Salesforce to kick start your Pardot journey. Configure Pardot in Sales Cloud Here are required step to configure the Pardot in Sales Cloud. Package Link-http://www2.pardot.com/notes/pardot-appexchange-package-download-and-release-notes/ Assign access of Pardot connected App Apply the Pardot Connector user permission (Sales,...

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Introduction to B2B Marketing & Pardot

Introduction to B2B Marketing & Pardot

Let get start from basics of B2B marketing to introduction of Pardot. We will attempt to cover the full cycle of B2B Marketing & Pardot with some advance concept in our complete training. Decoding the Marketing Lifecycle What is marketing lifecycle? Marketing Lifecycle is the process of providing your audience...

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