I hope you are enjoying our Pardot Training Workshop. Today we are in our Day 7 and we will talk about Prospect Qualification using grading in Pardot.
Grading in Pardot
Grading is defined by marketers to select an ideal prospect, who is really interested in product and services that you offer and not visiting your content and assets just for knowledge or career section. Grading can be done from A to F. Following parameters may be considered for Grading system: Industry, Company size, job title, department etc
Scoring Vs Grading
Pardot scoring evaluates how engaged or interested a prospect is in your product or service. whereas Pardot grade is how well that prospect fits your criteria of a ideal prospect.
Prospect’s engagement in you Marketing assets indicate their interest, and helps to make your Marketing content and techniques more defined and correct.