I hope you are enjoying our Pardot Training Workshop. Today we are in our Day 7 and we will talk about Prospect Qualification using grading in Pardot.
Grading in Pardot
Grading is defined by marketers to select an ideal prospect, who is really interested in product and services that you offer and not visiting your content and assets just for knowledge or career section. Grading can be done from A to F. Following parameters may be considered for Grading system: Industry, Company size, job title, department etc
Scoring Vs Grading
Pardot scoring evaluates how engaged or interested a prospect is in your product or service. whereas Pardot grade is how well that prospect fits your criteria of a ideal prospect.
Prospect’s engagement in you Marketing assets indicate their interest, and helps to make your Marketing content and techniques more defined and correct.
Recording
Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.
He is a active blogger and founder of Apex Hours.
Comments(4)
Harshil Rathi says:
May 11, 2022 at 12:01 pmThank you for the session
Ketan says:
May 12, 2022 at 5:36 amThanks Aarati and Amit for Pardot – Grading and scoring session.
Dilip B says:
May 13, 2022 at 12:45 pmThanks for the good session.
Atul Kumar says:
May 15, 2022 at 5:57 amThanks for the session