Prospect Qualification using Grading in Pardot

I hope you are enjoying our Pardot Training Workshop. Today we are in our Day 7 and we will talk about Prospect Qualification using grading in Pardot.

Grading in Pardot

Grading is defined by marketers to select an ideal prospect, who is really interested in product and services that you offer and not visiting your content and assets just for knowledge or career section. Grading can be done from A to F. Following parameters may be considered for Grading system: Industry, Company size, job title, department etc

Scoring Vs Grading

Pardot scoring evaluates how engaged or interested a prospect is in your product or service. whereas Pardot grade is how well that prospect fits your criteria of a ideal prospect.

Prospect’s engagement in you Marketing assets indicate their interest, and helps to make your Marketing content and techniques more defined and correct.



  1. Reply
    Harshil Rathi says:

    Thank you for the session

  2. Reply
    Ketan says:

    Thanks Aarati and Amit for Pardot – Grading and scoring session.

  3. Reply
    Dilip B says:

    Thanks for the good session.

  4. Reply
    Atul Kumar says:

    Thanks for the session

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