Marketing Campaigns enables you to generate leads. Pardot campaigns are thematic touchpoints and track a prospect’s Source. Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages.
Single touch vs Multi touch Attribution
Marketing attribution is the process to determine which marketing touchpoints led to a conversion. Single-touch only gives credit to one marketing touchpoint. Multi-touch assumes that all touchpoints play some role in driving a conversion.
Shift to Multi touch attribution in Pardot?
How do I shift to multi touch attribution in Pardot? Enable Pardot connected campaigns and manage campaigns from CRM.
Pardot Folders
Folders are a top-down organizational feature that house campaigns, emails, and other marketing assets together.
Folder: Content Types
- Automation Rules
- Files
- Custom Redirects
- Campaigns
- Layout Templates
- Forms
- Landing Pages
- Dynamic Content
- Form Handlers
- Drip Programs
- Emails
- Multivariate Tests
- Lists
- Email Templates
Recording
Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.
He is a active blogger and founder of Apex Hours.
Comments(6)
Harshil Rathi S says:
May 16, 2022 at 3:51 amThanks for the session.
Ketan says:
May 16, 2022 at 9:35 amThanks Bhakti, Amit and Jigar teams for insightful session – Sales Cloud Campaign And Folders Types
Dilip B says:
May 16, 2022 at 10:08 pmThanks for the session.
Atul Kumar says:
May 19, 2022 at 4:59 amThanks for the session
Atul Kumar says:
May 19, 2022 at 11:28 pmThanks for the Informative session
Iram Parvaiz says:
May 21, 2022 at 12:02 pmThanks for this session. Completed!!