Campaign And Folders in Pardot

Marketing Campaigns enable you to generate leads. Pardot campaigns are thematic touchpoints and track a prospect’s Source. Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages. Let’s learn about Campaign And Folders in Pardot.

In Pardot, a campaign is a marketing initiative you want to track. It can include one or more marketing assets, such as emails, landing pages, forms, or even social media posts. Each campaign has a unique name and ID; you can assign it to one or more prospects, leads, or opportunities.

Single-touch vs Multi-touch Attribution

Marketing attribution is the process of determining which marketing touchpoints led to a conversion. Single-touch only gives credit to one marketing touchpoint. Multi-touch assumes that all touchpoints play some role in driving a conversion.

Shift to Multi-touch attribution in Pardot?

How do I shift to multi-touch attribution in Pardot? Enable Pardot-connected campaigns and manage campaigns from CRM.

Pardot Folders

Folders are a top-down organizational feature that houses campaigns, emails, and other marketing assets together. Folders, on the other hand, are a way to organize your Pardot assets. You can create folders for campaigns, email templates, landing pages, forms, files, and more. Folders help you keep your assets organized and easy to find, especially if you have many. You can also share folders with other Pardot users, assign different permissions, and set up folder automation rules.

Folder: Content Types 

1. Automation Rules       
2. Files
3. Custom Redirects
4. Campaigns
5. Layout Templates
6. Forms
7. Landing Pages
8. Dynamic Content
9. Form Handlers
10. Drip Programs
11. Emails
12. Multivariate Tests
13. Lists
14. Email Templates

Summary

Check out our FREE Pardot Training. I hope the session helped you understand the Campaign And Folders in Pardot.