Campaign And Folders in Pardot

Campaign And Folders in Pardot

Marketing Campaigns enables you to generate leads. Pardot campaigns are thematic touchpoints and track a prospect’s Source. Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages.

Single touch vs Multi touch Attribution

Marketing attribution is the process to determine which marketing touchpoints led to a conversion. Single-touch only gives credit to one marketing touchpoint. Multi-touch assumes that all touchpoints play some role in driving a conversion.

Shift to Multi touch attribution in Pardot?

How do I shift to multi touch attribution in Pardot? Enable Pardot connected campaigns and manage campaigns from CRM.

Pardot Folders

Folders are a top-down organizational feature that house campaigns, emails, and other marketing assets together.

Folder: Content Types 

  1. Automation Rules       
  2. Files
  3. Custom Redirects
  4. Campaigns
  5. Layout Templates
  6. Forms
  7. Landing Pages
  8. Dynamic Content
  9. Form Handlers
  10. Drip Programs
  11. Emails
  12. Multivariate Tests
  13. Lists
  14. Email Templates


Amit Chaudhary

Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates. He is a active blogger and founder of Apex Hours.

Share this article


  • Thanks for the session.

  • Thanks Bhakti, Amit and Jigar teams for insightful session – Sales Cloud Campaign And Folders Types

  • Thanks for the session.

  • Thanks for the session

  • Thanks for the Informative session

  • Thanks for this session. Completed!!

  • Thank you for this session.
    How can you move content from one folder to another?
    How can you delete folders

    Thank you for your help

Leave a reply

Subscribe for Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3,546 other subscribers

Our Supporter


Apex Hours

Apex Hours is one stop platform to learn Salesforce skills and technology

Join our Newsletter and get tips and tricks how to explore the salesforce for free!