Salesforce Associate Certification

Salesforce Associate Certification 

Salesforce announced another exam called Salesforce Associate Certification. The Salesforce Associate certification is designed for those candidates who have a fundamental awareness of the Salesforce platform and are able to solve the challenges. In this post, we will talk about how to pass the Salesforce Associate Certification exam.

Who is the Salesforce Certified Associate?

Salesforce Certification Associate is one who has basic knowledge of the Salesforce platform and has up to 6 months of Salesforce user experience. Salesforce Certification Associate should be able to understand reporting, user administration, sharing, customization, and data management at a foundational level is also beneficial. Salesforce Certification Associates don’t need technical expertise.

  • Know Salesforce 360 CRM platform.
  • Able to resolve business requirements with the Salesforce platform
  • Fundamental knowledge of Salesforce reports, security, customization, and data management.

About the Salesforce Associate Certification

Read on for details about the Salesforce Certified Associate exam.

  • Content: 40 multiple-choice/multiple-select questions
  • Time allotted to complete the exam: 70 minutes
  • Passing score: 62%
  • Registration fee: USD 75 plus applicable taxes as required per local law
  • Retake fee: Free
  • Prerequisite: None

Exam Outline

This exam is divided into 4 parts

  • Salesforce Ecosystem: 32%
    • Given a scenario, describe various resources available to learn and apply in-demand Salesforce skills.
    • Given a use case, identify which Salesforce Customer 360 product offerings could be used.
    • Describe how companies use Salesforce.
    • Differentiate between various job roles and career paths in the Salesforce ecosystem
  • Navigation: 28%
    • Given a scenario, identify how a user can locate and access necessary information.
    • Given a scenario, identify where Salesforce customization takes place
  • Data Model: 25 %
    • Explain the relationship between the core standard objects (account, contact, lead, opportunity, case).
    • Given a scenario, determine which feature to use to ensure data visibility.
    • Given a scenario, determine which tool to use to ensure data integrity
  • Reports and Dashboard: 15%
    • Describe reports on Salesforce.
    • Describe dashboards on Salesforce.

How to become a Salesforce Certified Associate?

As preparation for this exam, Salesforce recommends a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

Practice question for Salesforce Certified Associate

Check out the trailhead module for Practice questions for Salesforce Certified Associate.

Topic to prepare for Salesforce Certified Associate Exam

Here is a list of the topic which will come in the Salesforce Associate Certification exam.

1 Salesforce Ecosystem: 32%

The Salesforce ecosystem drives the revenues and jobs created by Salesforce. The Salesforce ecosystem is made up of 1) Salesforce, 2) Customer, and 3) Partners.

1.1 Various resources are available to learn and apply in-demand Salesforce skills

  • Trailhead: It’s a free app that teaches the skills needed to be successful in the modern world of work.
  • Trailhead Academy: Trailhead Academy empowers businesses to develop expertise across their organization with expert-led learning and credentials that build and validate Salesforce skills.
  • Salesforce help document: Product documentation, a glossary, and release notes are posted in Salesforce help
  • Trailblazer Community: The Trailblazer Community helps you learn relevant skills, connect with other Trailblazers, and give back.

1.2 Given a use case, identify which Salesforce Customer 360 product offerings could be used.

Salesforce ProductUse
Marketing CloudUse Marketing Cloud Account Engagement to scale and automate marketing by improving alignment within teams
Commerce CloudUse Commerce cloud to streamline the purchasing process, and personalize the buying experience and create a mobile-friendly shopping experience.
Experience CloudEmpower customer (Selt Service) and collaboration with partners,
Sales CloudSales Cloud is a cloud-based application designed to help your salespeople sell smarter and faster by centralising customer information, logging their interactions with your company, and automating many of the tasks salespeople do every day
Service CloudService Cloud allows you to deliver service to every customer, anytime, anywhere. It is a part of Salesforce’s Customer Success Platform, an ecosystem of connected mobile and social tools powered by the cloud
MuleSoftMuleSoft is a vendor that provides an integration platform to help businesses connect data, applications and devices across on-premises and cloud computing environments
Non-Profile CloudNonprofit Cloud is a complete set of nonprofit technology solutions built to connect your nonprofit with the people who care about your cause
Salesforce IndustriesSalesforce Industries started shortly after the acquisition of Vlocity. Salesforce Industries is the new name of Vlocity, a tech startup that was officially acquired by Salesforce

1.3 Describe how companies use Salesforce.

  • Types of instances: A Salesforce sandbox is an isolated copy of your organization’s production environment that is used for development and testing purposes. Your production environment has your live data and active users logging in.
    • Developer Sandbox : Developer sandboxes are special configuration sandboxes intended for coding and testing by a single developer. Developer sandboxes are limited to 200 MB of test or sample data, which is enough for many developments and testing tasks. You can refresh a Developer sandbox once per day
    • Developer Pro Sandbox: The main difference between this and Developer is the amount of data that can be stored.  It also grabs some product data from production. It can only include up to 1 GB of data. You can refresh a Developer Pro sandbox once per day.
    • Partial Copy: Partial Data sandboxes include all of your organization’s metadata and add a selected amount of your production organization’s data that you define using a sandbox template.
    • Full Sandbox : Full sandboxes copy your entire production organization and all its data, including standard and custom object records, documents, and attachments. You can refresh a Full sandbox every 29 days
  • Multitenant environment

1.4 Differentiate between various job roles and career paths in the Salesforce ecosystem

Various Salesforce Career options are available in the Salesforce ecosystem. We will see different career choices you have or different job profiles that are available in the Salesforce job market.

Salesforce AssociateSalesforce Certification Associate is one who has basic knowledge of the Salesforce platform and has up to 6 months of Salesforce user experience
Salesforce AdminAs a Salesforce Administrator / Admin you hold a very important responsibility to correctly setup the Customer Org, their roles/ responsibilities, Hierarchy in the system. You also setup which login user should see what kind of data- controlling the visibility of the screens, etc
Salesforce DeveloperAs a Salesforce Developer you are expected to be able to configure as well as customize the application to suit the customer requirements using Apex, flow, triggers, OOTB setups, process builder, LWCs, etc. Salesforce Developer is one of most demanding skill in Salesforce industries
Salesforce Business AnalystRight from the requirement capture, running customer workshops, requirement elicitation, interacting with different customer user groups, creating the business requirement document (BRD), capturing the as-is and to-be processes- this all is taken care by a Business Analyst(BA). Check here for Top 7 Skill in a Salesforce Business Analyst checklist.
Salesforce ConsultantBeing a consultant means to have a “Know How” of the system. Not just following what’s required to be done- but also to be able to suggest the processes that are industry best practices. A Salesforce functional consultant is responsible for creating a Functional Deign Document for the whole set of requirements for the Salesforce team and be able to suggest process improvements based on Salesforce Best Practices
Salesforce DesignerSimilar to the functional consultant role- but Designers work across the streams and systems and have a bigger additional responsibility to be able to see how Salesforce would fit in the overall program ecosystem. They would come up with the overall program level design- functional design that covers the whole program which includes interacting systems, any inbound, outbound communications.
Sales ProfessionalSales professionals are excellent communicators and relationship builders, and they enjoy helping others succeed
Marketing ManagerMarketing managers understand the art and science behind creating targeted marketing campaigns that connect with customers. Marketers bring big ideas to the table that drive impressive results
User Interface/User Experience DesignerUser experience (UX) designers are problem solvers, working cross-functionally with product managers, engineers, content creators, and executives to create and refine a product vision
Salesforce ArchitectTo stitch through all the requirements across project and to be able to suggest the best approach for all the set of requirements an Architect plays a pivotal role. Salesforce Architect is responsible to gather technical and functional details from each of the track tech specialists
Program Managerprogram manager sits on the top of this hierarchy. This role cuts across all the teams similar to Enterprise Architect/Program Architect but is responsible for managing the customer teams, vendor teams, delivery teams, testing teams, etc. on an overall program delivery level

2. Navigation: 28%

2.1 Given a scenario, identify how a user can locate and access necessary information.

  • Global search:
  • Related lists: Includes details and links to other records.
  • My Favorites: You can add records or reports in my favorites
  • Tab: The Staring points for viewing, editing, and entering information for a particular object
  • Recycle Bin: use to view and restore deleted records. You can access Recycle bin from App Launcher in lightning platform.

2.2 Given a scenario, identify where Salesforce customization takes place.

  • User settings: User can change his profile from setting icon under his profile icon. He can change his email address, can change his password and etc.
  • Setup: The Setup menu is accessed from the Setup link on the upper-right corner of any Salesforce page. The Setup menu is organized into goal-based categories: Administer, Build, Deploy, Monitor, and Checkout. Personal settings, which all Salesforce users can edit, are available from a separate My Settings menu
  • App Launcher: The App Launcher is how users switch between apps.
  • Object Manager: A tool that lets admins access object management and custom objects.

3. Data Model: 25 %

3.1 Explain the relationship between the core standard objects (account, contact, lead, opportunity, case).

relationship between the core standard objects
  • Objects:
  • Lead conversation: An account, contact, and optionally opportunity are created.
  • Field types:
  • Schema Builder: A tool that allows visualization and edits to the data model.
  • Object Relationships: Master details, Many to many, and lookup

3.2 Given a scenario, determine which feature to use to ensure data visibility.

  • Record Types: Used for different business processes, picklist values, and page layouts for different users based on profile
  • Page layouts:
  • Dynamic form: Use Dynamic Forms to define the layout of a record detail page that contains fields and sections (what we do with page layouts currently). What makes this dynamic is you can show/hide the sections & fields based on certain filter criteria, which currently is not possible with page layouts. Hence, it provides more granular control to admins and consultants
  • Data Security:
    • Permission set and Profile
    • User Group
    • Queue

3.3 Given a scenario, determine which tool to use to ensure data integrity

  • Default values
  • Data validation rules

4. Reports and Dashboard: 15%

Reports and Dashboards section of the Salesforce Associate exam

4.1 Describe reports on Salesforce.

In its simplest form, a report is a group of data that meets a set of criteria, for example, a group of accounts or opportunities. To get the exact data you need, you can filter, group, and do math on the data in the report. If visuals work better for you, you can view the data in a graph or chart

  • Report tab: The Reports tab is the central hub for Salesforce Reports and Dashboards. On the Reports tab you can create a new report, view the existing report and search for reports or dashboards in all folders.
  • Report folders: Use report and dashboard folders to organize your reports and dashboards. To share reports and dashboards, you share the folder, not the report or dashboard itself.
  • Report preview:
  • Report types: Report Types are the templates which gives you the ability to create the Reports in a different format
  • Types of reports:
    • Tabular
    • Summary
    • Matrix
    • Joined Reports
  • Report fields:
  • Report filters and groups: When you’re using the report builder to ask a question about your data, filters and filter logic allow you to get more specific. And row limits help you limit the answer you receive.
  • Report export:
  • Chart Types
Chart TypeUse
Bar ChartsA bar chart shows values as horizontal lengths, so this format can be good for comparing distance or time. Use a bar chart when you have a summary report with a single grouping, or you only want to display one grouping.
Column ChartsA column chart is very much like a bar chart, but it can be a better format for showing relative counts of things, such as leads or dollars. Use a column chart when you have a summary report with a single grouping, or you only want to display one grouping.
Line ChartsLine charts are good for showing changes in the value of an item over a series of points in time, such as week to week or quarter to quarter. Use a line chart when you have one important grouping representing an ordered set of data and one value to show.
Pie ChartsUse a pie chart when you have multiple groupings and want to show the proportion of a single value for each grouping against the total.
Donut ChartsUse a donut chart when you have multiple groupings and want to show not only the proportion of a single value for each grouping against the total, but also the total amount itself.
Funnel ChartsUse a funnel chart when you have multiple groupings in an ordered set and want to show the proportions among them.
Scatter ChartsUse scatter charts to show meaningful information using one or two groups of report data plus summaries.

4.2 Describe dashboards on Salesforce.

Dashboards offer a powerful visual display of your data around a common theme. For example, you can create a Sales Dashboard that shows you charts and graphs of your company’s sales performance with supporting metrics about your top accounts, top opportunities, win rates, and which account types perform the best.

  • Dashboard refresh button:
  • Dashboard components:

To learn more about report and Dashboard check apex hours session


I hope this post will help you to become the Salesforce Certified Associate. 

Amit Chaudhary

Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates. He is a active blogger and founder of Apex Hours.

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  • Hi.. For Salesforce associate… Retake is free you mentioned. How many times exam we can retake without fees.

  • thanks alot amit !! i have my test on 14th sept so exicted!!

    • All the best. I hope the above list of topics will help you to prepare for your Salesforce Associate Certification exam. Please share your result after exam.

  • Will we be able to get a salesforce job with this associate certificate and while working on the job then get an admin certificate or we won’t be able to get a job with this associate certificate?

    • This is an easy exam for anyone who wants to start a career in the Salesforce ecosystem. Salesforce Associate certification will help you to get a job as a fresher for sure.

  • Thank you for this post, its very helpful. Is this certification recommended ONLY for folks who don’t have other Salesforce certifications? Will this certification give any extra value if we already have the Salesforce Admin certification?

    • If you are already a Salesforce Admin then it is not recommended but good to increase your certificate count as this one is easy for certified Salesforce Admin.

      I will highly recommend going and becoming a certified Salesforce Associate. All the best for your Salesforce Associate Certification Exam

  • Great article. Enjoyed reading it.

    • All the best for your exam. I hope this will help for your Salesforce Associate Exam

  • Thanks for the detailed information as always. I am planning for career change and your blogs are most helpful ones.Thanks again.

    • All the best for your Salesforce Associate certification

  • Hi ,
    IF anyone has recently given Salesforce Associate certification exam please share questions here

    • Hi Poonam,

      We don’t support Salesforce Associate Certification Dumps. If you read the above topics, you can complete your exam without any dumps.

  • Hi Amit,
    Great topic refresher! Exam was a breeze with the the items you listed above in mind

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