Salesforce Product Manager
Amit Chaudhary

Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates. He is a active blogger and founder of Apex Hours.

Salesforce Product Manager

There are multiple options we have to make career in Salesforce. One of them is Product Manager. In this post we talk about What Does a Salesforce Product Manager Do and What skill needed to become a Product Manager in Salesforce. We are discuss the Salesforce product manager’s responsibilities, skills, and the average salary.

What Product Manager Do?

As a Product Manager, you’ll play an integral role in ensuring that company is using the right business solutions and to their full potential to meet ongoing business needs and support corporate mission. Product Manager position will work in lock-step with application or domain leaders to create a clear strategic direction that will be delivered by the product development team.

Product Manager direct the team with a clear and descriptive set of requirements and deliver product features and functions by balancing customer need with business strategy, minimized defects, and technical debt. Salesforce product managers should have complete knowledge of Salesforce-related products, services, and products.

Product manager job description

In this role, Product Manager act as the liaison between business users and technical resources. This includes supporting the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities.

Primary Responsibilities for Product Manager

  1. Build strategic partnerships/relationships with stakeholders, across the organization. Profile their roles and how they can be better served by various business solutions and process improvements.
  2. Partner with vendors to understand product growth potential and future opportunities that may benefit the business.
  3. Conduct business and systems process analysis, at a complex level, resulting in data, process and software documentation and improvement recommendations.
  4. Create the documentation necessary to facilitate change and to add clarity to all stakeholders, both technical and non-technical. (ex. KPIs/acceptance critter, diagrams, mockups, and other communication resources).
  5. Work with key stakeholders and product teams (Development, Marketing Digital, Finance, etc.) to rank business requirements, and plan release roll-outs.
  6. Regularly participate in product team meetings and communicate with stakeholders of all levels to ensure the goals are clear and the vision is aligned with business objectives.
  7. As needed, actively participate in implementing change (ex. Creating reports, configuring solutions, Training & release documentation etc.)
  8. Monitor progress and results; recognize and capitalize on improvement opportunities.
  9. Work with cross-functional (process, design, build, test) teams to deliver features and products
  10. Demonstrate ability to influence customers and product managers through credible knowledge and experience, persuasion and influencing skills.
  11. Lead customer and stakeholder interviews to align product design with roles (personas)
  12. Own the product backlog; continuously groom and ensure that an agreed scope is always ready to move into development.
  13. Other activities that contribute to optimizing business process and the use of business solutions to meet company objectives.

Salesforce Product Manager Salaries

An average Salesforce Product Manager earns 130K+ . This estimate is based upon 130 Salesforce Product Manager salary report(s) provided by employees or estimated based upon statistical methods.

Product manager skills

Here are some product manager skills are need to become the Salesforce product manager.

1. Salesforce Product knowledge

Solid understanding of CRM and related business solutions and must have knowledge of Salesforce-related products. With that Product Manager will able to improve the products, product lines, product features, and more

2. Problem-Solving

Ability to facilitate a team to consensus on scope, design decisions, and implementation decisions. A problem-solving mindset is a key part of creating and brainstorming product ideas in the Product Manager role.

3. Agile development process

Understanding of the agile development process. Familiarity with requirements techniques such as user stories, use cases, and informal modeling.

4. Critical Thinking And Analytical Skills

Expertise in conceptual modeling and related documentation.

5. Communication Skills

Outstanding communication, presentation, and leadership skills. Must be extremely data-driven and analytical. Product manager work with key stakeholders and product teams (Development, Marketing Digital, Finance, etc.) to rank business requirements, and plan release roll-outs.

6. Time Management

Excellent organizational and time management skills also most important skill of product manager. Time management skills help product managers juggle everything on their plate, while still completing tasks efficiently and pushing products through to launch


Salesforce product manager ensuring that company is using the right business solutions using right Salesforce-related products, services, and Salesforce products.

Share this article


  • Really Informative article. Thanks for sharing it.

  • thanks for this article. Do you take tutorials if someone wants to do this course?

  • Product Management experience outside (or inside) Salesforce is a bit of a prerequisite. A Salesforce PM salary might be high, but it’s a hard position to land if you’ve never been a product manager before.

  • Clean narrative and well explained. Thank you. Do you have a plan to post article like this on other management roles like Director of Salesforce Practice?

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