Salesforce Announces Simple and Flexible Pricing for Agentforce
Written ByNikh T
On May 15, 2025, Salesforce shared some big news – they are now offering a flexible and easy-to-understand pricing model for their AI product called Agentforce. This is great for companies who want to use AI but don’t want to spend a lot of money upfront.
Why This Pricing Change for Agentforce?
Many IT leaders (like CIOs) say that it’s hard to manage AI costs. Because of that, they can’t use AI the way they want. Salesforce did a survey and found that 90% of CIOs feel this way.
This is also backed by a broader study where:
- 84% of CIOs said AI is as important as the internet.
- But only 11% have fully implemented AI.
- Many are still focused on getting data, security, and trust right before using AI widely.
So, Salesforce created a new pricing method that’s more flexible. With this, companies can start small, test how AI helps them, and grow slowly when ready.
As one CIO said:
“We are experimenting by implementing AI in select departments and monitoring usage and benefits.”
Agentforce is designed to support this step-by-step AI adoption journey.
What Are Flex Credits?
Salesforce has introduced Flex Credits — a simple way to pay only for the AI work you use.
Here’s how it works:
- One AI action (like updating a record or solving a case) = 20 Flex Credits
- 100,000 Flex Credits = $500
- So, 1 action = $0.10 (10 cents)
You can track usage in the Salesforce Digital Wallet, which helps you plan and control spending.
Flex Credits Pricing for Agentforce
What is a Flex Agreement?
A Flex Agreement lets companies choose how they want to invest:
- Buy regular Salesforce user licenses (for people), or
- Use Flex Credits for AI agents.
This gives companies more freedom to balance between human agents and AI, depending on their business needs and budget.
New Agentforce Licenses and Add-Ons
Salesforce is also launching new licenses so companies can use Agentforce:
- Inside Salesforce and Slack
- At a fixed monthly price per user
- Without worrying about usage limits
This makes it even easier for support teams to bring AI into their daily work.
What Business Leaders Are Saying
Engine: “This pricing helps us use AI for more things, not just customer support.”
Deloitte US: “It gives us the freedom to change our plans as our needs change.”
IDC: “It’s good that companies can pay for AI only when they use it.”
When Can You Use These?
Flex Credits – Available now
Flex Agreement – Available now (talk to your Salesforce Account Executive)
Agentforce Licenses – Coming in Summer 2025
Flex Payment Plans – Coming in Fall 2025
Built With Trust
As companies look to scale AI, security and trust are top priorities. Agentforce is built on the trusted Salesforce platform, which means strong data protection, privacy, and compliance — reducing the risks of “shadow AI” or unapproved tools.
Final Thoughts
Salesforce’s new pricing for Agentforce gives companies freedom, control, and trust:
- Start small with AI
- Pay only for what you use
- Balance human work and automation
- Scale when you’re ready
As Salesforce CIO Juan Perez said: “This is the perfect time for companies to share learnings and move towards trusted AI, step by step.”
Let us know what you think about Flexible Pricing for Agentforce.
