Basics of Marketing Cloud

Want to learn about Marketing Cloud. Join our session on Salesforce Marketing Cloud. The aim of this session is to conduct a basic introduction of the different studios and builders in Marketing Cloud and demonstrate a live walk-through of setting up a campaign which will touch on data design and automation best practices.

What is Marketing Cloud?

Salesforce Marketing Cloud is comprised of a suite of studios and builders (Email Studio, Journey Builder, etc.). The platform lets you manage messaging through multiple channels: email, sms, ads, and push. Automation Studio and Journey Builder allow customers to automate their marketing programs to increase reach and efficiency.

Tracking and reports provide analytics that allow customers to measure and improve their programs. The API and SFTP enable integration with any external system. Customers use these to integrate with web analytics, data warehouses, CRM systems, POS systems, custom apps, and more.

Development Process

Use Case – Welcome Journey

When customers initially provide their email address or sign-up, companies have a unique opportunity to make a strong first impression while contacts are highly engaged.

Basics of Marketing Cloud Video

PPT for Market Cloud

Here is PPT of session.

Basics of Marketing Cloud

Let see the Basics of Marketing Cloud.

1. Marketing Cloud- Email Studio

Email Studio Create 1-to-1 customer journeys with personalized email marketing at scale. Email studio is great channel for reaching customers, email is better in conversions, Customers trust email It’s easy to track customer behavior —like which emails they open, which links they click, which offers they redeem, and on which devices. With Email Studio you can build great emails, segment and target your audience, and send with confidence—all without any coding.

Learn about Marketing Cloud Email Studio.

2. Marketing Cloud Connect

Check out Marketing Cloud Connect post and learn how to Send email from Salesforce using Marketing Cloud. We will also talk about Synchronized CRM Data, Journey Builder and Tracking and Reporting.

3. Salesforce Marketing Cloud Automation Studio

What is Automation Studio in SFMC? An introduction to Automation Studio in Salesforce Marketing Cloud. What is SQL, Data Extract, and FTP. Check our “Marketing Cloud Automation Studio” post for an overview of an Automation Studio use case.

4. Marketing Cloud Social Studio

Lets navigate Social Studio in demo mode! By the end of the session you will know how to use this tool. Learn how to listen, engage, publish and analyse using this powerful all-in-one social media marketing and management suite, some of the pickles, the hub automation extension and the current connector integration and why in my opinion is a kerfuffle.