In this post we will talk about what is Salesforce marketing cloud and how to get started with Marketing cloud email Studio. Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Marketing cloud is the platform for delivering relevant, personalized journeys across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel.
What is Marketing Cloud
Marketing Cloud is comprised of a suite of studios and builders (Email Studio, Journey Builder, etc.). The platform lets you manage messaging through multiple channels: email, sms, ads, and push. Automation Studio and Journey Builder allow customers to automate their marketing programs to increase reach and efficiency. Tracking and reports provide analytics that allow customers to measure and improve their programs. The API and SFTP enable integration with any external system. Customers use these to integrate with web analytics, data warehouses, CRM systems, POS systems, custom apps, and more.
here is list of product in marketing cloud.
|Audience Studio||Capture data from any source and device, then unify, segment, and activate audiences to create valuable customer experiences|
|Data Studio||Expand your reach with a data sharing platform where publishers can share 2nd party data with marketers in a trusted and transparent way|
|Google Analytics 360||Gain cross-channel insights for seamless customer journeys with Google Analytics 360 + Marketing Cloud.|
|Social Studio||Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI.|
|Journey Builder||Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign|
|Interaction Studio||Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment|
|Email Studio||Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages|
|Mobile Studio||Send consistent SMS, push, and chat app messages in real-time|
|Advertising Studio||Use CRM to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale|
MARKETING CLOUD – EMAIL STUDIO
Email Studio Create 1-to-1 customer journeys with personalized email marketing at scale. Email studio is great channel for reaching customers, email is better in conversions, Customers trust email It’s easy to track customer behavior —like which emails they open, which links they click, which offers they redeem, and on which devices. With Email Studio you can build great emails, segment and target your audience, and send with confidence—all without any coding. Share content development across channels: Easily tag, search, and share content across distribution channels—including email, social, and mobile using Content Builder—for content creation and management at scale.
A subscriber List is a Collection Of Subscribers Who Opted-in to receive email communication from marketing cloud. Subscriber automatically belong the standard all subscriber list, and additional subscriber list an be created to segment subscriber for targeted email communication.
Data Modeling & Segmentation
- Lists are the default method of storing subscriber data in the Email application.
- They require minimal configuration and setup.
- They are used for sending. You send to a list in your account.
- Lists use the standard profile and subscription centers.
- Email address and Subscriber Key attributes are required.
- Limited Field Types
- Less than 500,000 Subscribers
- A data extension is a flat file of data that you can relate to another data extension via AMPscript.
- All data extensions are custom tables. They provide a flexible data model, and they tend to run faster and handle larger loads of data.
- Data extensions can contain subscriber data, just like a list. If they contain data about subscribers and are marked as used for sending, they are called Sendable Data Extensions.
- Data extensions can also contain other data, like purchases, web analytics, and even URLs to images that you want to display. These are called Non-Sendable Data Extensions.
- More than 500,000 Subscribers
- Complex Relationships
- Triggered Sends
- SOAP and REST APIs
- More Field Types
Marketing Cloud Connect
Check this post to learn about. Marketing Cloud Connect and how to Send email from Salesforce using Marketing Cloud. With Marketing Cloud Connect you are fully connected across the Salesforce Customer Success Platform, and part of a complete CRM. This is what gives you access to all of your customer data in Salesforce, not just marketing, but sales and service, every touch point, bringing in data seamlessly from across all the parts of the customer success platform.
Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.
He is a active blogger and founder of Apex Hours.