Let get start from basics of B2B marketing to introduction of Pardot. We will attempt to cover the full cycle of B2B Marketing & Pardot with some advance concept in our complete training.
Decoding the Marketing Lifecycle
What is marketing lifecycle? Marketing Lifecycle is the process of providing your audience the kinds of communications and experiences they need, want, or like as they move from prospects to customers.
Deciphering the Marketing Glossary
Series of pre-planned, automated messages to existing and prospective clients to encourage interaction and sales
Inbound Vs Outbound Marketing
B2B Vs B2C Marketing
|B2C Marketing(SF Marketing Cloud)
|Email, Social Posts
|Email, Text, Ads, WhatsApp, Social Media
|Customer Buying Pattern
|Common Use Cases
|Nurturing (Newsletters, Blogs etc.)
Pardot: Introduction & Overview
Pardot is a software as a service marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Salesforce recently rename the Pardot to Marketing Cloud Account Engagement
Begin your Pardot Journey
Let’s signup for a Pardot Guided tour to get our hands dirty! https://trailhead.salesforce.com/en/promo/orgs/pardot-de. Check our complete Pardot Training workshop here.