Introduction to B2B Marketing & Pardot

Let get start from basics of B2B marketing to introduction of Pardot. We will attempt to cover the full cycle of B2B Marketing & Pardot with some advance concept in our complete training.

Decoding the Marketing Lifecycle

What is marketing lifecycle? Marketing Lifecycle is the process of providing your audience the kinds of communications and experiences they need, want, or like as they move from prospects to customers.

Marketing Lifecycle

Deciphering the Marketing Glossary


Series of pre-planned, automated messages to existing and prospective clients to encourage interaction and sales

Inbound Vs Outbound Marketing 

B2B Vs B2C Marketing

ConsiderationB2B Marketing(Pardot)B2C Marketing(SF Marketing Cloud)
Marketing ChannelEmail, Social PostsEmail, Text, Ads, WhatsApp, Social Media
Prospect VolumeThousandsMillions
Email Volume< 500Mass Email
Customer Buying PatternAssistiveIndependent
Common Use CasesNurturing (Newsletters, Blogs etc.)
Drip Campaigns
Multi-Channel Targeting
Social Listening
Targeted Advertising

Pardot: Introduction & Overview 

Pardot is a software as a service marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Salesforce recently rename the Pardot to Marketing Cloud Account Engagement

Pardot: Introduction & Overview

Begin your Pardot Journey

Let’s signup for a Pardot Guided tour to get our hands dirty! Check our complete Pardot Training workshop here.


YouTube video

Amit Chaudhary
Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.

He is a active blogger and founder of Apex Hours.

Articles: 466


Leave a Reply

Your email address will not be published. Required fields are marked *