More and more businesses are purchasing Pardot, so what do you need to know? Learn how it works, data considerations you need to be aware of, common troubleshooting issues, and everything you’ll be asked if your org is integrated with Pardot. Join us to learn about the Basics of Pardot.
What is Pardot?
Pardot is a software-as-a-service marketing automation platform by Salesforce offering email automation, targeted email campaigns, and lead management for B2B sales and marketing organizations. Salesforce recently renamed Pardot to Marketing Cloud Account Engagement.
Decoding The Marketing Lifecycle
What is the marketing lifecycle? Marketing Lifecycle is the process of providing your audience the kinds of communications and experiences they need, want, or like as they move from prospects to customers.
Pardot Vs Marketing Cloud
Pardot Demo
FREE Pardot Training
The #ApexHours team is back with new opportunities to learn and grow, but this time as a marketing automation champion. Yes, you heard it right we are commencing with the next season of Apex Hours and this time it will be all about B2B #marketing automation using Pardot Training Workshop. Starting from basics of B2B marketing to advanced concepts of Pardot we will attempt to cover the full cycle.
Pardot Training Curriculum
The topics below are what will be covered, over the course of the 10+ sessions as a part of the Salesforce Apex Hours for Student curriculum. Feel free to suggest other topics or provide us with some feedback in comments section!
- Introduction to B2B Marketing & Pardot
- How to Setup Pardot in Salesforce
- Enable Pardot and Multiple Business Unit
- Data Sync and Field Mapping in Pardot
- User Management in Pardot
- Prospect Qualification Scoring
- Grading For Project Qualification in Pardot
- Prospect Management in Pardot
- Org Branding and Personalization
- Campaign And Folders in Pardot
- Form, Landing page and Layout template in Pardot
Soon we will come back with some advance topic for Pardot training workshop
