Salesforce Einstein GPT

Finally today, Salesforce announced and laughing Salesforce Einstein GPT. This is a world’s first generative AI for CRM! Salesforce Einstein GPT #EinsteinGPT will allow you to generate trusted content from your CRM data. Means every piece of content generated, whether it’s an email, a report, a knowledge article or a piece of code, is highly relevant to your customer. Einstein GPT is currently in closed pilot.

What is Salesforce Einstein GPT?

Salesforce Einstein GPT leverages an ecosystem of models from Salesforce’s own AI research and from industry leading providers of generative AI like OpenAI; giving you the ability to use best in breed technology within the trust boundary of Salesforce. Einstein GPT is helping to create better experiences across the Customer 360.

Salesforce Einstein GPT

Learn more about “Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM

The Einstein GPT Trust Layer

The solution to bridging that AI trust gap is our new Einstein GPT Trust Layer. The Einstein GPT Trust Layer enables teams to benefit from generative AI without compromising on their data security and privacy controls. It uses a technique called dynamic grounding to take that customer context in your CRM on the left, and use it to safely enrich the prompts that are delivered to the LLMs on the right.

Image from Salesforce Presentation

The Einstein GPT Trust Layer elevates the security of generative AI through data and privacy controls that are seamless to the end user.

  • Secure Data Retrieval
  • Dynamic Grounding
  • Data Masking
  • Toxicity Detection
  • Auditing
  • Zero Retention

Learn more about Einstein GPT Trust Layer.

Einstein GPT in CRM Features

Einstein GPT is the next generation of Einstein, Salesforce’s AI technology that currently delivers more than 200 billion AI-powered predictions per day across the Customer 360

  • Einstein GPT for Sales: Einstein GPT for Sales will Auto-generate sales tasks like scheduling meetings, composing emails, and preparing for the next interaction.
  • Einstein GPT for Service: It will generate knowledge articles from past cases and will auto-generate personalized agent chat replies to increase customer satisfaction through personalized. It will also generate a summary during case wrap-up.
  • Einstein GPT for Marketing: Einstein GPT for Marketing will dynamically generate personalized content to engage customers and prospects across mobile, email, and web.
  • Einstein GPT for Slack Customer 360 apps: Einstein GPT for Slack will deliver AI-powered customer insights in Slack like smart summaries of sales opportunities and surface end users actions like updating knowledge articles.
  • Einstein GPT for Developers: This will Improve developer productivity with Salesforce Research’s proprietary large language model by using an AI chat assistant to generate code and ask questions for languages like Apex.

Einstein GPT for Developers

This will decrease time-to-value by generating code with Einstein GPT right inside your Salesforce IDEs. Improve code quality with Code Analyzer and the help of your Einstein Code Assistant.

Flow GPT

Automate CRM Workflows Fast With Your Automation Assistant. You can Create Flows, Apex Tests for Flow, & Formulas fast from Natural Language Prompts.

Generative AI for code (Apex)

Code generation has many benefits, including:

  1. Consistency and standardization: It will automating the creation of repetitive code elements helps ensure consistency and standardization in the codebase
  2. Rapid prototyping: Einstein GPT will code generator can speed up the prototyping process.
  3. Reduced code complexity: This will simplifies code by automating the creation of common patterns and structures, making codebases more scalable and easier to maintain.

Learn more about Einstein GPT for Developers.

Learn more about Einstein GPT

Trailhead module to learn AI

Say hello to Einstein GPT. If you dream it, the world’s first generative AI for CRM can create it. Get ready. Einstein GPT has entered the chat. Join Trail now. Check out trailhead module

  1. Salesforce Einstein Basics
  2. Data Quality
  3. Artificial Intelligence Fundamentals
  4. Generative AI Basics
  5. Natural Language Processing Basics
  6. Responsible Creation of Artificial Intelligence
  7. Artificial Intelligence for Business

how to integrate ChatGPT with Salesforce

Learn how to integrate ChatGPT with Salesforce in this post: GPT Integration in Salesforce

Amit Chaudhary
Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.

He is a active blogger and founder of Apex Hours.

Articles: 466

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