Salesforce Certified AI Associate : CRM and AI

Salesforce just introduce another associate exam called Salesforce Certified AI Associate. The Salesforce Certified AI Associate exam is focused on fundamentals and capabilities of AI and data as they apply to CRM. Exam is designed for all backgrounds, business leaders and professionals who may have knowledge of AI. In this post, we will talk about how to pass the AI Associate Credentialing Exam.

Who Is The AI Associate?

Salesforce Certified AI Associate candidates should have a basic knowledge of Salesforce’s and able to navigate Salesforce. AI Associate exam is for all who want to demonstrate knowledge, skills, or experience in AI basics, its different types such as predictive analytics, machine learning, NLP, and computer vision. Know about Salesforce’s trusted AI principles and Ability to engage in meaningful discussions with stakeholders on how AI can be used.

Salesforce Certified AI Associate

About The AI Associate Certification

Read on for details about the AI Certified Associate exam.

  • Content40 multiple-choice/multiple-select questions
  • Time allotted to complete the exam: 70 minutes
  • Passing score: 65%
  • Registration fee: USD 75 plus applicable taxes as required per local law
  • Retake fee: Free
  • Prerequisite: None

How to pass Certified AI Associate

Here is a list of the topic which will come in the Certified AI Associate.

Exam Outline

  • AI Fundamentals: 17%
    • Explain the basic principles and applications of AI within Salesforce.
    • Differentiate between the types of AI and their capabilities
  • AI Capabilities in CRM: 8%
    • Identify CRM AI capabilities.
    • Describe the benefits of AI as they apply to CRM.
  • Ethical Considerations of AI: 39%
    • Describe the ethical challenges of AI (e.g., human bias in machine learning, lack of transparency, etc.).
    • Apply Salesforce’s Trusted AI Principles to given scenarios.
  • Data for AI: 36%
    • Describe the importance of data quality.
    • Describe the elements/components of data quality


Wish you all the best for your next associate exam. We will come back soon with more detail to clear this exam. Here is list of all Salesforce exam.

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