Einstein Next Best Action (NBA)

Einstein’s Next Best Action is not AI. But it is still incredible. “ApexHours” organized another successful session on “Einstein Next Best Action (NBA)” with “Daniel Peter“. Join our Developer Group for all future events.

YouTube video

What is Einstein’s Next Best Action?

Einstein Next Best Action (NBA) is an AI-powered recommendation engine in Salesforce that helps sales and service reps make the best decisions for their customers. NBA analyzes customer data in real-time and provides personalized recommendations for the next best actions to take, such as cross-selling, upselling, or resolving a customer issue. The recommendations are based on a combination of factors, including customer history, product usage, and behavior patterns. NBA also takes into account business rules and policies to ensure that the recommendations align with the company’s goals and objectives.

Here is PPT of Session :-

Don’t forget to RSVP for our next session on Unlocked Packages Subscribe to our. YouTube for all recordings.


By leveraging Einstein NBA, organizations can improve customer satisfaction, increase revenue, and drive operational efficiency.

Amit Chaudhary
Amit Chaudhary

Amit Chaudhary is Salesforce Application & System Architect and working on Salesforce Platform since 2010. He is Salesforce MVP since 2017 and have 17 Salesforce Certificates.

He is a active blogger and founder of Apex Hours.

Articles: 465

One comment

  1. I am not able to add new records to recommend object. the page layout is not available in spring’19 org. (unlimited edition/developer edition) — any special steps/permissions needed to enable this?

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