Einstein’s Next Best Action is not AI. But it is still incredible. “ApexHours” organized another successful session on “Einstein Next Best Action (NBA)” with “Daniel Peter“. Join our Developer Group for all future events.
What is Einstein’s Next Best Action?
Einstein Next Best Action (NBA) is an AI-powered recommendation engine in Salesforce that helps sales and service reps make the best decisions for their customers. NBA analyzes customer data in real-time and provides personalized recommendations for the next best actions to take, such as cross-selling, upselling, or resolving a customer issue. The recommendations are based on a combination of factors, including customer history, product usage, and behavior patterns. NBA also takes into account business rules and policies to ensure that the recommendations align with the company’s goals and objectives.
By leveraging Einstein NBA, organizations can improve customer satisfaction, increase revenue, and drive operational efficiency.