Salesforce Certified Marketing Associate

Salesforce has announced the Salesforce Certified Marketing Associate exam, which is designed for professionals who want to demonstrate their knowledge and skills in marketing automation, email marketing, and marketing analytics using the Salesforce Marketing Cloud platform.

What is the Salesforce Marketing Associate Credential?

This certification is ideal for marketing professionals interested in an entry-level marketing role and working on marketing cloud engagement and general marketing concepts. The Salesforce Certified Marketing Associate credential is an entry-level, multiple-choice exam intended for individuals with up to 6 months of experience with Salesforce Marketing Cloud Engagement.

Who is a Salesforce Marketing Associate?

The Salesforce Marketing Associate is familiar with the Salesforce Platform and has up to 6 months of experience with Salesforce Marketing Cloud Engagement. Candidate should know general concepts like metrics, target audience, opt-n/opt-out, and know about journey Builder.

About the Exam

  • Content: 40 multiple-choice questions.
  • Time: 70 minutes
  • Passing score: 65%
  • Registration fee: US $75 plus applicable taxes as required per local law
  • Retake fee: Free

Exam outline

  • Marketing Concepts: 28%
  • Marketing Cloud Engagement Basics: 22%
  • Email Sending and Journeys: 22%
  • Data Management: 18%
  • Reporting and Analytics: 10%

How to prepare for the Salesforce Certified Marketing Associate exam?

The study materials recommended for this exam include:


The exam measures a candidate’s ability to plan, execute, and analyze marketing campaigns using Salesforce Marketing Cloud. To earn the certification, candidates must pass a multiple-choice exam that covers topics such as email marketing, automation, segmentation, and reporting.

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